What you don't know about "healthy" and prescription dog food may shock you

What you don't know about "healthy" and prescription dog food may shock you

What you don't know about "healthy" and prescription dog food may shock you

As a responsible pet owner, you've likely taken the time to research the best possible diet for your furry friend. With the pet food industry growing rapidly worldwide, "healthy" and prescription pet food options have gained popularity. However, the reality behind these seemingly nutritious options might surprise you. This blog aims to reveal the truth behind the marketing hype, expose deceptive practices in the world of healthy and prescription pet food, and provide tips on making the best choices for your pet, regardless of your location.


Misleading Marketing and Ambiguous Labelling:

Many healthy pet food brands use buzzwords like "natural," "organic," or "grain-free" to appeal to consumers. However, these terms are not always regulated or strictly defined, leading to misinterpretation and confusion.


Tips for navigating ambiguous labelling

  • Look for guidelines or certifications from local pet food regulatory authorities to ensure the product meets minimum nutritional standards.
  • Research specific brands and their commitment to quality and transparency.
  • Consult your veterinarian for recommendations based on your pet's specific needs.
  • Ingredient Quality and Fillers:
  • Some brands use low-quality, inexpensive fillers to cut costs, even in their "premium" products.

Tips for identifying quality ingredients

  • Prioritise pet foods with high-quality protein sources listed as the first ingredient.
  • Avoid products with artificial colours, flavours, or preservatives.
  • Be cautious of ingredients like corn, wheat, and soy, which are often used as fillers.
  • The Prescription Pet Food Fallacy:
  • Prescription pet food is often recommended for animals with specific health issues. However, the efficacy and necessity of these products have come into question.

Tips for evaluating prescription pet food

  • Compare ingredient lists with non-prescription alternatives.
  • Seek a second opinion from another veterinarian if you have concerns.
  • Consider alternative diets or supplements that can address your pet's health needs without the high price tag.
  • Uncovering Hidden Allergens and Contaminants:
  • Some healthy pet food brands claim to cater to pets with sensitivities and allergies, but products may still contain hidden allergens and contaminants.

In a high-profile case in the United States, pet food manufacturer Hill's Science Diet faced a class-action lawsuit in 2018 due to allegations of deceptive marketing and price-fixing for their prescription pet food products. The lawsuit claimed that the company conspired with veterinarians to inflate the prices of prescription diets, while the products themselves contained ingredients similar to those found in non-prescription pet food.

Tips for choosing a hypoallergenic pet food

  • Look for "limited ingredient" or "hypoallergenic" labels.
  • Avoid pet foods with common allergens, such as chicken, beef, dairy, or grains.
  • Choose brands that utilise third-party testing to ensure ingredient purity and safety.
  • The Power of Knowledge: Making Informed Choices for Your Pet:
  • By understanding the truth behind the marketing claims and learning how to identify genuinely healthy options, you can ensure your beloved pet enjoys a nutritious and satisfying diet.

Tips for making informed decisions

  • Read and understand pet food labels, paying close attention to ingredient lists and nutritional information.
  • Do your research on specific brands and their commitment to quality, safety, and transparency.
  • Consult with your veterinarian to determine the best food for your pet's specific needs, considering factors such as breed, age, weight, and health conditions.



The world of healthy and prescription pet food can be a confusing and deceptive place. By unveiling the truth and making informed decisions, you can provide your furry friend with a diet that supports their health and well-being. Use the tips provided in this blog to navigate the complex world of pet food and make the best choices for your beloved pet, no matter where you live.

Back to blog